Before we build the room, we test the world. A paid, four-week strategy engagement that decides whether — and how — a digital IP should become a physical activation.
We map the IP, the audience, the cultural moment, the comps. Discovery · audience signal · comp research
We propose formats, locations, budget bands, partner stacks, and a risk map. Concept · location · budget · risk
We deliver a feasibility brief: go, no-go, or revise. With a clear next step. Brief · recommendation · path forward
The story, the space, the spine of the experience — from beat sheet to walkable plan.
City selection, venue scouting, permitting context, and on-the-ground partner contacts.
Vendors, fabrication, staffing, ops, and the full partner roster — assembled around the brief.
Tickets, merch, sponsorship, membership, licensing — the revenue model designed into the activation, not bolted on.
Pre-launch coordination, live operations, and the on-the-ground command structure for the run.
Engagement data, signal, postmortem. Then we design the next one, sharper because of the first.
Online worlds happen fast. Physical worlds don't.
You have the audience and the universe. What you need is a clear way to land it in a room — without betting the company to find out. Living Labs is the partner for that gap.
That's what the studio is for.
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Todd Terrazas is the founder of Living Labs. He is the executive director of AI LA, the nonprofit education community for AI in Southern California, and one of the people behind AI on the Lot, now the largest conference on generative AI in film and media. He has spent the last decade building the rooms where creative-technology people meet — usually a year or two before the market has language for what's happening.
Living Labs is the next room.
● Every project teaches the next one. Locations, vendors, budgets, audience signals, risks, concepts, postmortems — each activation becomes reusable operating memory. We use AI to organize that work behind the scenes. The promise on the surface is simpler: a better path from digital culture to physical experience, every time.
● Application received.
Todd will write back inside the week. If it's been longer, write directly: hello@livinglabs.studio
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